"Everything we do at PlayStation, we ask ourselves first, what’s right for the gamer? And at our press conference, we really stood up and put both our hands in the air and said, look, we are for gamers first and foremost. While some of our competitors, seemingly, are losing the plot, forgetting what built this industry. It was the gamer. We remain incredibly focused on the gamer, and our press conference really drove that home."

“You will see other companies really spend a lot of time and energy trying to legitimize themselves in the non-game entertainment space, because it’s not part of their company’s DNA. Nor do customers trust that they can bring that type of entertainment to the living room or on the go. With the Sony brand behind a PlayStation, our customers intuitively know that non-game entertainment is a core part of our DNA.

“We’re seeing other companies spend a lot of time and energy trying to legitimize themselves in the space, and unfortunately what happens is they can very quickly lose the plot with gamers. That’s quite dangerous. That’s why we at PlayStation very much put the gamer first and foremost. We are interested in bringing the kinds of non-game entertainment to the PlayStation that our gamers expect to see. That’s why you see services like Hulu and Amazon Instant Video deploying on PlayStation 3 first.”