Het is alweer even in de omloop, het gerucht dat Microsoft de nieuwe Kinect ook in zou gaan zetten voor persoonlijke advertenties. De Kinect zou weten hoeveel personen er in jouw kamer zijn, wat de leeftijden zijn, het geslacht, en hier advertenties op afstemmen. Microsofts marketingman Albert Penello laat nu los dat hier niets van waar is. Advertenties kunnen wel interactief zijn, maar ze zullen nooit door de Kinect op persoonlijke gegevens gesorteerd worden.
NuAds by definition is simply interactive advertising done on the platform. Using the functions of the console and Kinect to interact vs. just watching a spot. There’s nothing particularly interesting happening here unless you’re in the advertising business, and we’ve done a few on Xbox 360 today. What I think you’re asking about is an interview done earlier in the year where someone was talking about how some of the new Xbox One Kinect features *could* be used in advertising – since we can see expressions, engagement, etc. and how that might be used to target advertising. This is the point that seems to draw some controversy.
First – nobody is working on that. We have a lot more interesting and pressing things to dedicate time towards. It was an interview done speculatively, and I’m not aware of any active work in this space. Second – if something like that ever happened, you can be sure it wouldn’t happen without the user having control over it. Period.
I’ll say this – we take a lot of heat around stuff we’ve done and I can roll with it. Some of it is deserved. But preventing Kinect from being used inappropriately is something the team takes very seriously.
