Nintendo focust niet op de concurrentie

Nintendo focust niet op de concurrentie

In een interview met CNN heeft de CEO van Nintendo, Satoru Iwata laten weten dat ze niet letten op wat de concurrentie doet, maar in plaats daarvan gefocust zijn op de verkopen van hun eigen product.

Het is geen geheim dat de Wii U niet goed verkoopt, maar volgens Iwata heeft het tijd nodig. De Wii U is volgens hem namelijk uniek en perfect voor in de woonkamer. Mensen moeten de Wii U eens meemaken en daarna zullen ze zien hoe geweldig de Wii U is, aldus Iwata.

The number of hardware selling and the number of people who can experience the unique attractions of the Wii U are going to increase, and thereby the knowledge and the understanding about the Wii U system shall naturally expand,
We just don’t care too much about what other companies are doing or are trying to do. Our primary focus is to think about and actually carry out something which other company’s hardware can never realize. We are trying to provide consumers gaming experiences that can only be available on Nintendo platforms.

Those people who have already purchased the Wii U and are enjoying Wii U, they have already realized the value of the Wii U, and I understand that they are highly appreciating the entertainment experiences provided by Wii U. But the fact of the matter is Wii U has yet to prove what is so unique (about it), unlike how … with a first glance, people were able to understand how different Wii was.

First and foremost we designed this to be a system that is incredibly convenient to use in the living room, but the challenge with the Wii U system is you don’t really understand the benefits of it until you have experienced it in your living room.

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