De E3 is jaarlijks een feest. De beurs is steevast een prachtige aangelegenheid om nieuwe games te tonen. En Microsoft zal dit dan ook gaan doen. Marketing Director van het bedrijf, Aaron Greenberg, heeft laten weten dat Microsoft het wel wat anders gaat doen dan voorgaande jaren. Zo kunnen Xbox-fans volgens hem tijdens de persconferentie leuke verrassingen krijgen.
We love E3. It’s a fantastic time for us to get to engage with our fans and we save a lot of big news for E3. We think our fans want that. We always debate how much do you want to reveal before E3, and how much do you really want to create this special moment in time?
It’s the Super Bowl of gaming, right? We all tune in and watch and a lot of people go, and it’s an amazing gamefest and it’s one of the biggest beats of the year for us. So we’re thinking about E3 that way just like we do every year.
Expect a lot of surprises, expect us to talk a lot about games. And if you’re an Xbox owner I think you’re going to leave really, really, really happy in the investment you made, and if you’re undecided I hope that you will look at what we deliver on games and want to buy an Xbox…
We feel really good about E3 this year. We have some ideas to do some things different at E3 that we haven’t done before. Wait until we’re ready to fully share that but I think we’re going to take a little bit of a different approach to E3 this year, but I feel really good about it, it’s going to be really exciting.
Waar hij het precies over heeft? Op 15 juni knallende persconferenties in Los Angeles!
