Tijdens de afgelopen Gamescom liet Sony weten dat er tien miljoen PlayStation 4-consoles zijn verkocht in de negen maanden dat het apparaat op de markt is. Hierdoor overtreft de console alle verwachtingen, ook die van Sony. Shuhei Yoshida, president van Sony Worldwide Studios, snapt dan ook niet waarom het juist deze console is die zo goed verkoopt. In een interview vertelde de man dat het opvallend is dat veel bezitters van de PlayStation 4 eerder geen PlayStation 3 hadden, of zelfs geen console hadden.
It’s just beyond our imagination. We are so happy. But I for one am a bit nervous because we do not completely understand what’s happening.
As soon as we see a great sales number, our instinct tells us we should be concerned about future sales, right? Are we exhausting all the core gamers? If we sell this number of units, there are no more consumers we can sell to. That’s a really terrifying prospect. So we want to understand who are these consumers who we do not necessarily consider core gamers, who are purchasing PS4 and why they are doing it and what they are doing with PS4, so we can create a bit more of a positive future, rather than saying, wow, we have sold to every single core gamer. So that’s what we are doing.
